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Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning

Belboula, Imène; Ackermann, Claire-Lise - In: Journal of retailing and consumer services 61 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012581856

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic : an application of the theory of reasoned action

Ackermann, Claire-Lise; Sun, Haoye; Teichert, Thorsten; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1840-1865

Persistent link: https://www.econbiz.de/10013206280

The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms

Truong, Yann; Ackermann, Claire-Lise; Klink, Richard R. - In: Information & management : the internat. journal of … 58 (2021) 8, pp. 1-19

Persistent link: https://www.econbiz.de/10013191963

Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale

Picot-Coupey, Karine; Krey, Nina; Huré, Elodie; … - In: Journal of business research : JBR 126 (2021), pp. 578-590

Persistent link: https://www.econbiz.de/10012494320

Design du produit et processus de persuasion hiérarchisé : application à trois produits électro-ménagers

Belboula, Imène; Ackermann, Claire-Lise; Mathieu, … - In: Recherche et applications en marketing 33 (2018) 4, pp. 3-26

Persistent link: https://www.econbiz.de/10012024224

"So, what is it? and do i like it?" : new product categorisation and the formation of consumer implicit attitude

Ackermann, Claire-Lise; Teichert, Thorsten; Truong, Yann - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 796-818

Persistent link: https://www.econbiz.de/10011935666

Consumer anticipation : antecedents, processes and outcomes

Vichiengior, Tunyaporn; Ackermann, Claire-Lise; Palmer, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 130-159

Persistent link: https://www.econbiz.de/10012178374

Understanding omni-channel shopping value : a mixed-method study

Huré, Elodie; Picot-Coupey, Karine; Ackermann, Claire-Lise - In: Journal of retailing and consumer services 39 (2017), pp. 314-330

Persistent link: https://www.econbiz.de/10011747906

Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning

Belboula, Imene; Ackermann, Claire-Lise; Mathieu, … - In: International journal of market research 61 (2019) 2, pp. 140-156

Persistent link: https://www.econbiz.de/10012172155

Consumer anticipation as a performative experience

Vichiengior, Tunyaporn; Ackermann, Claire-Lise; Palmer, … - In: European journal of marketing 57 (2023) 11, pp. 3005-3039

Persistent link: https://www.econbiz.de/10014448603

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