Awa, Hart Okorie; Ikwor, Nnachi K.; Ademe, Doris G. - In: Cogent business & management 8 (2021) 1, pp. 1-20
Organizations build competitive advantage when they design recovery framework with recourse to disgusted customers, given that no two failure experiences are the same. This paper proposed a framework that links user-involvement to customer satisfaction with five complaint response instruments,...