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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

Influence factors of customer-based brand equity : a study on China mobile phone industry

Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012654694

The influence of membership program on customer loyalty mediated by customer satisfaction

Muhammad, Fadhil; Rozi, Fatkhur; Supriyanto, Achmad Sani - 2021

Persistent link: https://www.econbiz.de/10012659315

Service quality and customer delight : considering the mediating role of satisfaction and loyalty

Nazeri, Ali; Kazemi, Seyed Mohamad Mehdi; Shahriyari, Rozita - In: International journal of management development : IJMD 2 (2022) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10013256638

Customer satisfaction and loyalty in Malaysian resort hotels : the role of empathy, reliability and tangible dimensions of service quality

Yeong, Si Ni; Knox, Dan; Prabhakar, Guru - In: International journal of services and operations … 41 (2022) 4, pp. 444-462

Persistent link: https://www.econbiz.de/10013257545

Action loyalty : an integrated conceptual framework

Upadhye, Bilwa Dipak; Bandopadhyay, Nirmalya - In: International journal of management concepts and … 9 (2015/2016) 4, pp. 347-361

Persistent link: https://www.econbiz.de/10011725617

The relationship between brand experience, brand personality and customer loyalty

Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10011971363

Does consumer gender influence the relationship between consumer loyalty and its antecedents?

Stan, Valentina - In: The journal of applied business research 31 (2015) 4, pp. 1593-1604

Persistent link: https://www.econbiz.de/10011350484

Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe

Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868

Persistent link: https://www.econbiz.de/10013417073

Customer satisfaction and customer loyalty : an empirical case study on the impact of benefits generated through smartphone applications

Shaikh, Erum; Watto, Waqas Ahmed; Brahmi, Mohsen; … - In: International journal of public sector performance … 12 (2023) 1/2, pp. 119-139

Persistent link: https://www.econbiz.de/10014313439