Similar Search Results

Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty

Molinillo, Sebastian; Japutra, Arnold; Bang, Nguyen; … - In: Marketing intelligence & planning 35 (2017) 2, pp. 166-179

Persistent link: https://www.econbiz.de/10011700781

The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10012005159

Ethical dimension of customer-based brand equity

Datta, Biplab; Mukherjee, Srabanti - In: International journal of business excellence 13 (2017) 1, pp. 91-111

Persistent link: https://www.econbiz.de/10011840426

Tourism as a business strategy for growth in oregon and washington craft breweries

Dunn, Alison; Kregor, Gerry - 2017

This chapter presents a case of Seattle and Portland craft brewers' use of tourism practices to support their pursuit of market penetration. Little research has been conducted in this area, so this study aimed to explore how and why craft brewers encourage visitors to their breweries. Barriers...

Persistent link: https://www.econbiz.de/10012212581

Branding : an important aspect of consumer buying behaviour towards branded apparel

Bansal, Aishvarya; Sabharwal, Santosh - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 149-168

Persistent link: https://www.econbiz.de/10012213030

Servbrand framework : a business-to-business services brand equity framework

Steenkamp, Pieter; Herbst, Frederick Jacobus; De … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 55-69

Persistent link: https://www.econbiz.de/10012196334

A comparison of brand equity strength across consumer segments and markets

Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468

Persistent link: https://www.econbiz.de/10011778292

A model of customer-based brand equity : evidence from the banking service in Iran

Hosseini, Mirza Hassan; Saravi-Moghadam, Nahid - In: International journal of productivity and quality … 21 (2017) 1, pp. 23-44

Persistent link: https://www.econbiz.de/10011748580

Customer-based brand equity and firms' performance in the telecom industry

Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346

Persistent link: https://www.econbiz.de/10011636519

Brand association in jewellery segment : scale development and validation

Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323

Persistent link: https://www.econbiz.de/10012504992

A service of the

zbw