Similar Search Results

U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving

Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910

Persistent link: https://www.econbiz.de/10012258146

Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator

Southworth, Sarah (Song); Kim, Minjeong - In: International marketing in the fast changing world, (pp. 235-253). 2015

Purpose There is a rising number of Asian brands expanding to Western nations. However, one of the biggest challenges is their reputation of inferior quality. The objectives of this research are to examine the U.S. consumers’ quality perception of Asian brands and what steps can be taken to...

Persistent link: https://www.econbiz.de/10015367302

Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA

Becker, Christian (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002411169

Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred - 2005

EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … -- 15 Schweden -- 16 Schweiz -- 17 Spanien -- 18 USA. … Marketingfakten aus 17 europäischen Ländern und den USA kann als hilfreiches Arbeitsinstrument für den eigenen internationalen …

Persistent link: https://www.econbiz.de/10014018991

Heterogeneity of regional trading blocs and global marketing strategies : A multicultural perspective

Malhotra, Naresh K.; Agarwal, James; Baalbaki, Imad - In: International Marketing Review 15 (1998) 6, pp. 476-506

While demand for many products has become more homogeneous across countries, cultural factors have strongly inhibited this change as well. In a multicultural world, cultural heterogeneity will continue to remain the most significant barrier to one global market. Cultures are resilient and...

Persistent link: https://www.econbiz.de/10014827795

Differences in cross‐cultural negotiation behavior between industrial product and consumer product firms

Gulbro, Robert; Herbig, Paul - In: Journal of Business & Industrial Marketing 10 (1995) 3, pp. 18-28

In this age of the global economy, cross‐cultural negotiation is becoming an increasingly important part of the management and marketing process for nearly every firm. Compares the cross‐cultural negotiations behavior and differences in the perceived processes between industrial product...

Persistent link: https://www.econbiz.de/10014843269

Conducting Business with Koreans

Choe, Sang T.; Pitman, Glenn A. - In: Marketing Intelligence & Planning 11 (1993) 2, pp. 44-46

South Korea has emerged as one of the most prosperous markets on the globe. Its high economic growth rate and rising household consumption indicate that many sectors of the economy are ready to absorb foreign investment. Describes some key aspects of Korean culture and how to conduct business...

Persistent link: https://www.econbiz.de/10014946420

Measurement in a cross‐cultural environment: survey translation issues

McGorry, Susan Y. - In: Qualitative Market Research: An International Journal 3 (2000) 2, pp. 74-81

Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the global consumer, they face a culturally diverse population. When conducting research with different cultural groups, it...

Persistent link: https://www.econbiz.de/10014986995

Are you planning to use culture as a variable in international marketing research

Rai, Rajnish Kumar - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 6-26

Persistent link: https://www.econbiz.de/10010226942

Institutional theory and international market selction for direct selling

Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing intelligence & planning 33 (2015) 4, pp. 538-555

Persistent link: https://www.econbiz.de/10011381617