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Consequences of paying high dividends to shareholders and/or share buybacks on a firm’s competitive advantage

Shah, Abhay - In: Journal of business strategies : JBS 40 (2023) 2, pp. 69-76

Marketing which may give them a competitive advantage over other firms (their competitors) in the marketplace. This author … also do so at the expense of R&D and Marketing, thus risking the long-term competitive advantage of the firm. …

Persistent link: https://www.econbiz.de/10014429108

The effects of Investors in People and ISO 9002 in local authority leisure facilities

Lentell, Robert; Morris, Barbara - In: International Journal of Quality & Reliability Management 18 (2001) 4, pp. 415-430

Previous research into the efficacy of the quality assurance standards in the ISO 9000 series has rarely focused upon their deployment in services. The UK standard Investors in People (IiP) has received relatively little research attention as a quality management method. The paper reports an...

Persistent link: https://www.econbiz.de/10014800089

Determining Consumer Satisfaction through Benefit Profiling

Howes, Douglass K.; Ardt, Johan - In: European Journal of Marketing 13 (1979) 8, pp. 284-298

Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests that this is a particularly useful approach for the...

Persistent link: https://www.econbiz.de/10014725119

Choice goal attainment and decision and consumption satisfaction

Heitmann, Mark; Lehmann, Donald R.; Herrmann, Andreas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 234-250

Persistent link: https://www.econbiz.de/10003486914

Leisure marketing : a global perspective

Horner, Susan; Swarbrooke, John - 2005

Persistent link: https://www.econbiz.de/10004454099

Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience

Mikunda, Christian - 2004

Persistent link: https://www.econbiz.de/10004797530

Applying Marketing to the Public Sector: The Case of Local Authority Leisure Centres

Smith, Gareth - In: International Journal of Public Sector Management 1 (1988) 3, pp. 36-45

An overview of the relevance of marketing to the public sector is given and three main divisions of the UK public … sector are identified. The focus of discussion is how and where marketing can be applied best to the public sector and local … authority leisure centres are considered as a case example. The various marketing techniques and principles which could be …

Persistent link: https://www.econbiz.de/10014799479

Citizen participation and needs as an input tool for local government quality management

Dorasamy, Nirmala - In: Risk governance & control : financial markets & institutions 7 (2017) 2, pp. 56-66

Persistent link: https://www.econbiz.de/10012025612

Assessment of satisfaction of local government as a client of the federal government : case study of the priority zone development program

Lobato-Calleros, Odette; Rivera, Humberto; Serrato, Hugo; … - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 188-210

Persistent link: https://www.econbiz.de/10011743496

Service quality in local government and its effect on citizen satisfaction : the case of the Division of Transportation and Communications of the Regional Unit of Kavala in the reg...

Karagianni, Thomai; Theriou, Georgios - In: International journal of business and economic sciences … 11 (2018) 2, pp. 7-16

Purpose This study aims to assess the degree of satisfaction regarding service quality provided by the Transportation and Communications Division of the Regional Unit of Kavala, Greece. The main purpose of the study is accomplished through the development and the empirical testing of a...

Persistent link: https://www.econbiz.de/10011943392

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