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International marketing
30
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Douglas, Susan P.
100
Craig, C. S.
36
Craig, C. Samuel
34
Craig, C.Samuel
15
Wind, Yoram
11
Nijssen, Edwin J.
7
Broderick, Amanda J.
5
Samuel Craig, C.
5
Petruzzellis, Luca
4
Bennett, Aronte
3
Demangeot, Catherine
3
Frank, Ronald E.
3
Brown, Lawrence A.
2
Calis, Gilles
2
Craig, Charles Samuel
2
Douglas, Susann P.
2
Feiereisen, Stéphanie
2
Greene, William H.
2
Nijssen, E. J.
2
Palumbo, Ada
2
Polli, Ronaldo E.
2
Sternthal, Brian
2
Brettel, Malte
1
Broderick, Amanda
1
Catherine Demangeot, Professor Amanda J. Broderick, Professor C. Samuel Craig, Dr
1
Chisnall, Peter M.
1
Davis, Harry L.
1
Demangoet, Catherine
1
Douglas, Susan J.
1
Engelen, Andreas
1
Ghosh, Avijit
1
Grein, Andreas
1
Jacoby, Jacob
1
Johar, Gita V.
1
Keegan, Warren J.
1
Malhotra, Naresh K.
1
Martín Martín, Oscar
1
Nijssen, Edwinl
1
Perlmutter, Howard V.
1
Polli, Rolando E.
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International marketing review
11
Journal of international marketing
10
International Marketing Review
9
Journal of marketing
5
European Journal of Marketing
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Japan and the world economy : international journal of theory and policy
4
Journal of retailing
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
European journal of marketing : EJM
3
International marketing ; Vol. 1
3
Japan and the World Economy
3
Journal of business research : JBR
3
Handbook of international business
2
Handbook of research in international marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing ; Vol. V
2
Journal of advertising research
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing research : JMR
2
Psychology & marketing
2
AMA educators' proceedings
1
Advances in international marketing
1
Best practices in international marketing
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Comparative marketing systems
1
Does marketing need reform? : fresh perspectives on the future
1
Effects of globalization on the firm
1
Esomar congress
1
EuroMed Journal of Business
1
EuroMed journal of business
1
European research in international business
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
1
Handbook of research on international advertising
1
International Marketing Review: Volume 32, Issue 2
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of emerging markets
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
74
OLC EcoSci
27
Other ZBW resources
15
RePEc
7
USB Cologne (EcoSocSci)
4
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31
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
32
International marketing research
Craig, C. Samuel
;
Douglas, Susan P.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10001380628
Saved in:
33
Conducting international marketing research in the twenty-first century
Craig, C. S.
;
Douglas, Susan P.
- In:
Best practices in international marketing
,
(pp. 29-39)
.
2002
Persistent link: https://www.econbiz.de/10001680878
Saved in:
34
Market entry strategies : an emerging market perspective
Douglas, Susan P.
- In:
Foreign trade review : quarterly journal of Indian …
29
(
1994
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10001188718
Saved in:
35
Market structure, performance and strategy : a comparison of US and European markets
Craig, C. S.
-
1987
Persistent link: https://www.econbiz.de/10001089835
Saved in:
36
Patterns of convergence and divergence among industrialized nations : 1960 - 1988
Craig, C. S.
- In:
Journal of international business studies : JIBS ; an …
23
(
1992
)
4
,
pp. 773-787
Persistent link: https://www.econbiz.de/10001137090
Saved in:
37
Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
Saved in:
38
Market entry strategies : an emerging market perspective
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Foreign trade review : quarterly journal of Indian …
39
(
2004
)
1
,
pp. 182-195
Persistent link: https://www.econbiz.de/10009922477
Saved in:
39
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. Samuel
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-163
Persistent link: https://www.econbiz.de/10008995507
Saved in:
40
Assessing cross-cultural marketing theory and research: A commentary essay
Craig, C. Samuel
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-628
Persistent link: https://www.econbiz.de/10008884431
Saved in:
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