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Internalising a brand across c...
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Brand management
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De Chernatony, Leslie
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Wallace, Elaine
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171
Internal brand building and structuration: the role of leadership
Vallaster, Christine
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 761-784
Persistent link: https://www.econbiz.de/10007271135
Saved in:
172
Surfacing values tension in corporate brands
Chernatony, Leslie de
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10006017775
Saved in:
173
The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.
;
Martinez, Eva
;
Chernatony, Leslie de
; …
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
Saved in:
174
The criteria for successful services brands
Chernatony, Leslie de
;
Segal-Horn, Susan
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10006083712
Saved in:
175
Corporate branding and corporate brand performance
Harris, Fiona
;
Chernatony, Leslie de
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 441-456
Persistent link: https://www.econbiz.de/10006091192
Saved in:
176
Corporate marketing and service brands: Moving beyond the fast-moving consumer goods model
McDonald, Malcolm H.B.
;
Chernatony, Leslie de
;
Harris, Fiona
- In:
European journal of marketing : EJM
35
(
2001
)
3-4
,
pp. 335-352
Persistent link: https://www.econbiz.de/10006091198
Saved in:
177
Number 1-2 - Added value: Its nature, roles and sustainability
Chernatony, Leslie de
;
Harris, Fiona
;
Dall'Olmo Riley, …
- In:
European journal of marketing : EJM
34
(
2000
)
1-2
,
pp. 39-56
Persistent link: https://www.econbiz.de/10006094650
Saved in:
178
Modelling the components of the brand
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
European journal of marketing : EJM
32
(
1998
)
11-12
,
pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
Saved in:
179
2001 - The Brand Management Odyssey
Chernatony, Leslie de
- In:
Journal of general management
21
(
1996
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10006633683
Saved in:
180
Book reviews - The mental world of brands: Mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
;
Chernatony, Leslie de
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
4
,
pp. 487
Persistent link: https://www.econbiz.de/10006695222
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