Narrow search
Showing 31 - 40 of 220
Cover Image
Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie; Dall'Olmo Riley, Francesca - 2010
Persistent link: https://www.econbiz.de/10003924091
Cover Image
Service employee performance : its components and antecedents
Wallace, Elaine; De Chernatony, Leslie - In: Journal of relationship marketing : innovations & … 8 (2009) 2, pp. 82-102
Persistent link: https://www.econbiz.de/10003857822
Cover Image
Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean; De Chernatony, Leslie; Halikias, John G. - In: The journal of product & brand management 21 (2012) 3, pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
Cover Image
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel; De Chernatony, Leslie; Hem, Leif E. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Cover Image
B2B service brand identity : scale development and validation
Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Cover Image
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Cover Image
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra; Christodoulides, Geoge; De … - In: The journal of product & brand management 22 (2013) 3, pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Cover Image
Special section: Thought leadership in brand management II
Merrilees, Bill (contributor); Wallace, Elaine (contributor) - In: Journal of business research : JBR 66 (2013) 2, pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Cover Image
Factors influencing consumer evaluations of gift promotions
Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Cover Image
Facebook "friendship" and brand advocacy
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 128-146
Persistent link: https://www.econbiz.de/10009688900