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Does your sponsor affect my perception of the event? : the role of event sponsors as signals

Walker, Matthew; Hall, Todd; Todd, Samuel Y.; Kent, Aubrey - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 138-147

Persistent link: https://www.econbiz.de/10009373484

The impact of degenerative episodes on the sponsorship B2B relationship : implications for brand management

Westberg, Kate; Stavros, Constantino; Wilson, B. Kemp - In: Industrial marketing management : the international … 40 (2011) 4, pp. 603-611

Persistent link: https://www.econbiz.de/10009159483

Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework

Chen, Kenneth K.; Zhang, James J. - In: Sport management review 14 (2011) 2, pp. 103-116

Persistent link: https://www.econbiz.de/10009160478

Exploring the degree of commercialisation associated with sports marketing activities

Smith, Amber A.; Synowka, David P.; Clark, John S.; … - In: International journal of services and operations management 11 (2012) 2, pp. 170-200

Persistent link: https://www.econbiz.de/10009503743

Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study

Kim, Kihan; Tootelian, Dennis H.; Mikhailitchenko, Galina N. - In: International journal of sports marketing & sponsorship 13 (2011/12) 2, pp. 91-105

Persistent link: https://www.econbiz.de/10009508645

Kelly, Sarah J.; Cornwell, T. Bettina; Coote, Leonard V.; … - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 15-37

Persistent link: https://www.econbiz.de/10009510262

Managing a sponsored brand : the importance of sponsorship portfolio congruence

Groza, Mark D.; Cobbs, Joe; Schaefers, Tobias - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 63-84

Persistent link: https://www.econbiz.de/10009510694

Sportsponsoring im Beziehungsgeflecht von Medien, Sport, Publikum und Wirtschaft

Dimitriou, Minas; Müller, Erich - In: Unternehmensführung : State of the art und …, (pp. 237-248). 2012

Persistent link: https://www.econbiz.de/10009547287

The effects of sports sponsorship : a review and research agenda

Walraven, Merel; Koning, Ruud Hans; Bottenburg, Maarten van - In: The marketing review 12 (2012) 1, pp. 17-38

Persistent link: https://www.econbiz.de/10009549390

The importance of mutual beneficial relationships in the sponsorhip dyad

Nufer, Gerd; Bühler, André W. - 2010

sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies … aiming at commercial objectives through sports sponsorship. The most successful sports sponsorships are based on a good … studies the main factors for successful relationships in the context of sports sponsorship are identified and discussed. …

Persistent link: https://www.econbiz.de/10009521357