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E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah; Caruana, Albert; Pitt, Leyland F.; … - In: Journal of general management 35 (2009/10) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 53 (2010) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
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Advocating avatars : the salesperson in second life
Berthon, Pierre R.; Pitt, Leyland F.; Halvorson, Wade; … - In: The journal of personal selling & sales management : JPSSM 30 (2010) 3, pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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Finding the hidden value in SME networks
Van der Merwe, Rian; Pitt, Leyland F.; Barnes, Bradley R.; … - In: International journal of enterprise network management 2 (2008) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10003607250
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Open to all : a postmodern perspective on product development and brands in an open source environment
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10003617646
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The internet's impact on B2B sales management : some Australian evidence
Pitt, Leyland F.; Berthon, Pierre R.; Chakrabarti, Ronika; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 348-363
Persistent link: https://www.econbiz.de/10003617669
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
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Making a face : graphical illustrations of managerial stances toward customer creativity
Campbell, Colin L.; Berthon, Pierre R.; Pitt, Leyland F.; … - In: Australasian marketing journal 20 (2012) 1, pp. 9-15
Persistent link: https://www.econbiz.de/10009508044