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Improving sales training cycle times for new trainees - An exploratory study
Bashaw, R.Edward; Ingram, Thomas N.; Keillor, Bruce D. - In: Industrial marketing management : the international … 31 (2002) 4, pp. 329-338
Persistent link: https://www.econbiz.de/10006266058
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A five-country study of national identity: Implications for international marketing research and practice
Keillor, Bruce D.; Hult, G.Tomas M. - In: International marketing review 16 (1999) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10006300158
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The Nature and Role of Statistics in the Business School Curriculum
Parker, R.Stephen; Pettijohn, Charles E.; Keillor, Bruce D. - In: Journal of education for business 75 (1999) 1, pp. 51-54
Persistent link: https://www.econbiz.de/10006419471
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Relationship-oriented characteristics and individual salesperson performance
Keillor, Bruce D.; Parker, R.Stephen; Pettijohn, Charles E. - In: The journal of business & industrial marketing 15 (2000) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10007052505
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Examining the Impact of Physical and Nonphysical Product Attributes on the Selection of Specialty, Shopping, and Convenience Products: A Comparison of French and Malaysian Consumer...
Keillor, Bruce D.; Widmier, Scott; Lewison, Dale - In: Journal of euro-marketing 11 (2002) 4, pp. 27-46
Persistent link: https://www.econbiz.de/10007162400
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"Thinking Global, Acting Local": - An Attribute Approach to Product Strategy
Keillor, Bruce D.; Hausknecht, Douglas R.; Parker, R.Stephen - In: Journal of euro-marketing 10 (2001) 2, pp. 27-48
Persistent link: https://www.econbiz.de/10007170466
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NATID: The Development and Application of a National Identity Measure for Use in International Marketing
Keillor, Bruce D.; Hult, G.Tomas M.; Erffmeyer, Robert C.; … - In: Journal of international marketing 4 (1996) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10007253039
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Using Advertising to Manage Consumer Satisfaction in an International Market
Keillor, Bruce D.; Parker, R.Stephen; Cornwell, T.Bettina - In: Journal of global marketing 12 (1998) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10006992204
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A Study of the Service Encounter in Eight Countries
Keillor, Bruce D.; Hult, G.Tomas M.; Kandemir, Destan - In: Journal of international marketing 12 (2004) 1, pp. 9-35
Persistent link: https://www.econbiz.de/10007230674
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Are Performance Appraisals a Bureaucratic Exercise or Can They Be Used to Enhance Sales-Force Satisfaction and Commitment?
Pettijohn, Charles; Pettijohn, Linda S.; Taylor, Albert J. - In: Psychology & marketing 18 (2001) 4, pp. 337-364
Persistent link: https://www.econbiz.de/10006979960