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How global brands incorporatin...
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Brand management
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Diamantopoulos, Adamantios
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ECONIS (ZBW)
76
RePEc
17
Other ZBW resources
12
EconStor
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BASE
1
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31
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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32
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
33
Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
Saved in:
34
How and when do prior international experiences lead to global work? : a career motivation perspective
Akkan, Eren
;
Lee, Yih-Teen
;
Reiche, B. Sebastian
- In:
Human resource management
61
(
2022
)
1
,
pp. 117-132
Persistent link: https://www.econbiz.de/10012796406
Saved in:
35
Global social networking sites and global identity : a three-country study
Makri, Aikaterini
;
Papadas, Karolos
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 482-492
Persistent link: https://www.econbiz.de/10012544864
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36
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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37
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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38
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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39
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
40
Global identity tensions for global leaders
Curran, Kathleen A.
- In:
Advances in global leadership
12
(
2020
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
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