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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
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How and when do prior international experiences lead to global work? : a career motivation perspective
Akkan, Eren; Lee, Yih-Teen; Reiche, B. Sebastian - In: Human resource management 61 (2022) 1, pp. 117-132
Persistent link: https://www.econbiz.de/10012796406
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Global social networking sites and global identity : a three-country study
Makri, Aikaterini; Papadas, Karolos; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 130 (2021), pp. 482-492
Persistent link: https://www.econbiz.de/10012544864
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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Global identity tensions for global leaders
Curran, Kathleen A. - In: Advances in global leadership 12 (2020), pp. 109-123
Persistent link: https://www.econbiz.de/10012155148