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Social marketing: implications...
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Rajagopal
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Lee, Nancy R.
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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International review on public and non-profit marketing
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The marketing review
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Business horizons
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Management Decision
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Asia Pacific journal of marketing and logistics
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Journal of advertising research
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Psychology & marketing
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International marketing review
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Health marketing quarterly
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1
Up, up and away : social marketing breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
2
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
3
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
4
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
5
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
6
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
7
Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
Saved in:
8
Understanding church growth through church marketing : an analysis on the roman catholic church's marketing efforts in Ghana
Appah, George Obeng
;
George, Babu P.
- In:
Journal of economics and business research
23
(
2017
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10011868884
Saved in:
9
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
10
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
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