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Loyalty in the business-to-business service context : a literature review and proposed framework

Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69

Persistent link: https://www.econbiz.de/10010357246

Effect of salespeople's acquisition-retention trade-off on performance

Carter, Robert E.; Henderson, Conor M.; Arroniz, Inigo; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 91-111

Persistent link: https://www.econbiz.de/10010346538

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing

Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343

Persistent link: https://www.econbiz.de/10011633662

Relationship marketing stage of development in Romanian banking industry

Filip, Alina; Vrânceanu, Diana Maria; Georgescu, Bogdan; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 199-214

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...

Persistent link: https://www.econbiz.de/10011843031

Advanced customer analytics : strategic value through integration of relationship-oriented big data

Kitchens, Brent; Dobolyi, David; Li, Jingjing; Abbasi, Ahmed - In: Journal of management information systems : JMIS 35 (2018) 2, pp. 540-574

Persistent link: https://www.econbiz.de/10011885766

The battle for customer loyalty : an examination of customer loyalty in the goods and services domain

Boakye, Kwabena G.; Blankson, Charles; Prybutok, Victor R. - In: Quality management journal : QMJ 24 (2017) 4, pp. 21-34

Persistent link: https://www.econbiz.de/10011764220

Customer success management, customer health, and retention in B2B industries

Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932

Persistent link: https://www.econbiz.de/10014451313

Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade

Zhou, Chenxi; Lin, Liming; Guo, Zhaoyang; Jiang, Juncai - In: Journal of service research 27 (2024) 3, pp. 432-449

Persistent link: https://www.econbiz.de/10014580530