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Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
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A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City
Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97
Persistent link: https://www.econbiz.de/10010209766
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing
Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024
virtual world, a conceptual perspective on virtual influencers and influencer marketing -- Chapter 8. Virtual world, fear of … missing out and its impact on impulsive buying -- Chapter 9. Virtual Influencers, the Future of Marketing and Branding … and trustworthy. This edited book examines this new era of marketing by focusing on the impact of employing celebrities …
Persistent link: https://www.econbiz.de/10015053252
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Competitive Effects of Mass Customization
Loginova, Oksana - In: Review of Marketing Science 10 (2012) 1
Abstract The existing theoretical literature on mass customization maintains that customization reduces product differentiation and intensifies price competition. In contrast, operations management studies argue that customization serves primarily to differentiate a company from its competitors....
Persistent link: https://www.econbiz.de/10014619421
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Is cross-category brand loyalty determined by risk aversion?
Silberhorn, Nadja; Hildebrandt, Lutz - 2009
multiple product categories is necessary for deriving suitable marketing strategies in the context of a brand extension, yet …
Persistent link: https://www.econbiz.de/10003905623
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The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands
Magnoni, Fanny; Roux, Elyette - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 595-608
Persistent link: https://www.econbiz.de/10009568311
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Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Cavaliere, Alberto; Crea, G. - In: Journal of economics 135 (2022) 3, pp. 223-253
Persistent link: https://www.econbiz.de/10013172826