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Marketing to Leading Edge Baby Boomers: Perceptions, Principles, Practices, Predictions
Cook, George R. - In: Journal of Consumer Marketing 24 (2007) 7, pp. 447-448
Persistent link: https://www.econbiz.de/10014848633
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Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well‐being
Cook, George R. - In: Journal of Consumer Marketing 25 (2008) 2, pp. 130-132
Persistent link: https://www.econbiz.de/10014848650
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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Cook, George R. - In: Journal of Consumer Marketing 27 (2010) 2, pp. 191-192
Persistent link: https://www.econbiz.de/10014848791
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Youth and Con$umption
Cook, George R. - In: Journal of Consumer Marketing 28 (2011) 7, pp. 553-553
Persistent link: https://www.econbiz.de/10014848930
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The Aging Consumer: Perspectives from Psychology and Economics
Cook, George R. - In: Journal of Consumer Marketing 29 (2012) 3, pp. 239-240
Persistent link: https://www.econbiz.de/10014848959
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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Cook, George R. - In: Journal of Consumer Marketing 29 (2012) 5, pp. 390-391
Persistent link: https://www.econbiz.de/10014848980