Narrow search
Showing 1 - 10 of 19,948
Cover Image
Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger; Silk, Alvin J.; Yu, Shuyi - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Cover Image
KEY ACCOUNT MANAGEMENT – Advertising agency management of domestic and international accounts
Sanford, Douglas M.; Maddox, Lynda - In: International Marketing Review 16 (1999) 6, pp. 504-517
Examines similarities and differences in account management, the use of formal account reviews, and the role of interpersonal relationships in domestic and international accounts. Significant findings include: formal account reviews are important for both domestic and international accounts, but...
Persistent link: https://www.econbiz.de/10014827822
Cover Image
Agency selection in international advertising
Donnelly, James; Ryans, John - In: European Journal of Marketing 6 (1972) 3, pp. 211-216
‐based advertising agencies, are examined. Particular concern is to whether or not such factors as the advertiser's attitudes towards …‐domestic advertising. Looks at the role of culture and statements to prove advantages and disadvantages in these. Concludes that if a firm …
Persistent link: https://www.econbiz.de/10014725299
Cover Image
Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals
Turnbull, Sarah - 2014
this study explores divergent beliefs about risk in a United Kingdom (UK) advertising agency setting. Using in …-depth interviews with an expert sample of UK advertising agency Account Managers the findings suggest that stakeholders have different … attitudes towards perceived risk. In addition the study identifies risk is context specific and advertising created for global …
Persistent link: https://www.econbiz.de/10011315504
Cover Image
Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals
Turnbull, Sarah - 2014
this study explores divergent beliefs about risk in a United Kingdom (UK) advertising agency setting. Using in …-depth interviews with an expert sample of UK advertising agency Account Managers the findings suggest that stakeholders have different … attitudes towards perceived risk. In addition the study identifies risk is context specific and advertising created for global …
Persistent link: https://www.econbiz.de/10011531830
Cover Image
Service quality of advertising and promotions agencies in South Africa
Quebra, Bruno; Bick, Geoff; Abratt, Russell - In: Journal of promotion management : JPM 19 (2013) 5, pp. 605-628
Persistent link: https://www.econbiz.de/10010233251
Cover Image
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely; Canniford, Robin; Kreshel, Peggy J. - In: European journal of marketing : EJM 47 (2013) 10, pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Cover Image
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Cover Image
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth; Thaichon, Paramaporn; Quach, Sara - In: The journal of business & industrial marketing 31 (2016) 2, pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Cover Image
Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of marketing communications 22 (2016) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10011561336