Purpose – This paper seeks to record the author's personal reflections on his career as a marketing scholar. Design/methodology/approach – Personal reflections are provided in an autobiographical approach. Findings – The author's career as a student, teacher, and scholar are described in...

Purpose – The purpose of this article is intended to record the author’s personal reflections on his term of office as President of the American Marketing Association (AMA). Design/methodology/approach – Personal reflections are provided in an autobiographical approach. Findings – The...