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History of marketing thought
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003534832
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Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10009489012
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Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian; Tadajewski, Mark - In: Marketing theory 11 (2011) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
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Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
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History of marketing thought ; Volume 1
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643548
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History of marketing thought ; Volume 2
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643555
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History of marketing thought ; Volume 3
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008
Persistent link: https://www.econbiz.de/10003643560
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Foundations of Marketing Thought : The Influence of the German Historical School
Jones, D. G. Brian; Tadajewski, Mark - 2018 - First edition.
chapter 1 Introduction -- chapter 2 The German Historical School of Economics -- chapter 3 Foundations of marketing thought at the University of Wisconsin -- chapter 4 Foundations of marketing thought at the University of Illinois -- chapter 5 Foundations of marketing thought at the University...
Persistent link: https://www.econbiz.de/10013180032
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From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
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Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of historical research in marketing 9 (2017) 2, pp. 118-126
Persistent link: https://www.econbiz.de/10011724468