Jumaev, Mukhiddin; Prof. Dr. Dileep Kumar. M.; … - In: Far East Journal of Psychology and Business 6 No 3 Paper 4 March (2012) 4, pp. 36-55
The purpose of this study is to discuss the impact of customer loyalty in banking sector. The customer loyalty in banking has seen a major concern to practitioners due to severe competition and higher customer expectations. Further to that, one way to enhance customer loyalty in banking is by...