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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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Festivals as agents for behaviour change : a study of food festival engagement and subsequent food choices
Organ, Kate; Koenig-Lewis, Nicole; Palmer, Adrian; … - In: Tourism management : research, policies, practice 48 (2015), pp. 84-99
Persistent link: https://www.econbiz.de/10010508437
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The effects of anticipatory emotions on service satisfaction and behavioral intention
Koenig-Lewis, Nicole; Palmer, Adrian - In: The journal of services marketing 28 (2014) 6, pp. 437-451
Persistent link: https://www.econbiz.de/10010434609
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The effects of pre-enrolment emotions and peer group interaction on students' satisfaction
Palmer, Adrian; Koenig-Lewis, Nicole - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1208-1231
Persistent link: https://www.econbiz.de/10009387530
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A journey into the unknown : taking the fear out of structural equation modeling with AMOS for the first-time user
Gallagher, Damian; Ting, Lucy; Palmer, Adrian - In: The marketing review 8 (2008) 3, pp. 255-275
Persistent link: https://www.econbiz.de/10003760740
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The business environment
Palmer, Adrian; Hartley, Bob - 2006 - 5th. ed.
Persistent link: https://www.econbiz.de/10003171036
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Yield management and trust: the effect of variable pricing on consumer trust in a restaurant brand
McMahon-Beattie, Una; Palmer, Adrian; McCole, Patrick; … - In: The spread of yield management practices : the need for …, (pp. 55-64). 2005
Persistent link: https://www.econbiz.de/10003175706
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The business and marketing environment
Palmer, Adrian; Hartley, Bob - 1999 - 3rd ed
Persistent link: https://www.econbiz.de/10001354944
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Experiential values over time - a comparison of measures of satisfaction and emotion
Koenig-Lewis, Nicole; Palmer, Adrian - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 69-85
Persistent link: https://www.econbiz.de/10003677984
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A study of trust over time within a social network mediated environment
Palmer, Adrian; Huo, Qunying - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010