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Critical issues in social marketing : a review and research agenda

Gordon, Ross; McDermott, Laura; Hastings, Gerard - In: The Routledge companion to nonprofit marketing, (pp. 333-346). 2008

Persistent link: https://www.econbiz.de/10003592652

The critical role of social marketing

Gordon, Ross; Hastings, Gerard; McDermott, Laura; … - In: Critical marketing : defining the field, (pp. 159-177). 2007

Persistent link: https://www.econbiz.de/10003534551

Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings

Gordon, Ross; Moodie, Crawford; Eadie, Douglas; … - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 265-275

Persistent link: https://www.econbiz.de/10008652346

Broadening an understanding of problem gambling : the lifestyle consumption community of sports betting

Gordon, Ross; Gurrieri, Lauren; Chapman, Michael - In: Journal of business research : JBR 68 (2015) 10, pp. 2164-2172

Persistent link: https://www.econbiz.de/10011373097

A framework for sustainable marketing

Gordon, Ross; Carrigan, Marylyn; Hastings, Gerard - In: Marketing theory 11 (2011) 2, pp. 143-163

Persistent link: https://www.econbiz.de/10009234784

Consumer socialization and the role of branding in hazardous adolescent drinking

Harris, Fiona; Gordon, Ross; MacKintosh, Anne Marie; … - In: Psychology & marketing 32 (2015) 12, pp. 1175-1190

Persistent link: https://www.econbiz.de/10011411896

Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns

Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434

Persistent link: https://www.econbiz.de/10011413158

The future of young farmers in the European Union

Gordon, Ross - 2000

Persistent link: https://www.econbiz.de/10001507977

Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation

Gordon, Ross - 2018

Purpose: This paper presents a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion, and imagination in narrative transportation, and how these stages...

Persistent link: https://www.econbiz.de/10012934979

See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing

Bádéjọ, Folúké A.; Gordon, Ross - In: Marketing theory 22 (2022) 2, pp. 229-249

Persistent link: https://www.econbiz.de/10013257607