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Exploring consumers' attitude towards relationship marketing
Jones, Michael A.; Reynolds, Kristy E.; Arnold, Mark J.; … - In: The journal of services marketing 29 (2015) 3, pp. 188-199
Persistent link: https://www.econbiz.de/10011309001
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The relational context of creating customer portfolio analyses
Rudawska, Edyta - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 143-152
Persistent link: https://www.econbiz.de/10011339363
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Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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Extending customer relationship management into a social context
Diffley, Sarah; McCole, Patrick - In: The service industries journal 35 (2015) 11/12, pp. 591-610
Persistent link: https://www.econbiz.de/10011401719
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Supplier's internal communication network during the project sales process
Ryynänen, Harri; Jalkala, Anne; Salminen, Risto T. - In: Project management journal : PMJ 44 (2013) 3, pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
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Communicating competency in references : a qualitative analysis of the utilization of references in mechanical engineering
Kilian, Thomas; Greuling, Kathrin; Hennigs, Nadine - In: Journal of business-to-business marketing 20 (2013) 2, pp. 65-79
Persistent link: https://www.econbiz.de/10009760638
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It's closing time : territorial behaviors from customers in response to front line employees
Ashley, Christy; Noble, Stephanie M. - In: Journal of retailing 90 (2014) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10010359942
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Initial relationship development in new business ventures
La Rocca, Antonella; Ford, David; Snehota, Ivan - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1025-1032
Persistent link: https://www.econbiz.de/10010223473
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Technological advancements and social challenges for one-to-one marketing
Fowler, Danielle; Pitta, Dennis; Leventhal, Richard C. - In: The journal of consumer marketing 30 (2013) 6, pp. 509-516
Persistent link: https://www.econbiz.de/10010227345