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Effects of fairness and relationship quality on relational behavior

Berkman, Zafer Kamil - In: Inventi impact: retailing & consumer services (2020) 4, pp. 244-261

Persistent link: https://www.econbiz.de/10012416537

Link loyalty in social networks: an econometric analysis of marketing channel networks in India

Lakshmanasamy, T.; Anil, C. - In: International Journal of Economics and Business Research 4 (2012) 5, pp. 501-513

commercial, social, trust and information dissemination. An econometric model using the ordered logistic regression is used to …, trust and information factors in the network. …

Persistent link: https://www.econbiz.de/10010669661

The Role of Trust and Co‐operation in Marketing Channels: A Preliminary Study

Young, Louise C.; Wilkinson, Ian F. - In: European Journal of Marketing 23 (1989) 2, pp. 109-122

There exists at present a gap in channel theory on the role of co‐operation and trust in the functioning of interfirm …, survive and grow. This article introduces trust as an important determinant of channel behaviour, indicates the importance of … trust in co‐operative behaviour and presents the results of an introductory study on trust in marketing channels. …

Persistent link: https://www.econbiz.de/10014724673

Effects of power influence on the relationship between department store and its subtenants in China

Yip, Leslie Sai-chung - 2003

The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power...

Persistent link: https://www.econbiz.de/10009434842

Antecedents and consequences of insurer-salesperson relationships

Yu, Tsu-wei; Tung, Feng-cheng - In: Marketing intelligence & planning 32 (2014) 4, pp. 436-454

Persistent link: https://www.econbiz.de/10010385849

The role of digital channels in industrial marketing communications

Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710

Persistent link: https://www.econbiz.de/10011382374

Relational marketing throughout the history of commercial exchange : blind spots in marketing's origin story

Edwards, Chase J.; Baker, Brent L. - In: Journal of marketing channels : distribution systems, … 26 (2020) 3, pp. 161-177

Persistent link: https://www.econbiz.de/10012258198

Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia

I Made Sukresna; Hamilton, John R.; Tee, Singwhat - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 525-546

Persistent link: https://www.econbiz.de/10011585252

Servitization in global business-to-business distribution : the central activities of manufacturers

Hakanen, Taru; Helander, Nina; Valkokari, Katri - In: Industrial marketing management : the international … 63 (2017), pp. 167-178

Persistent link: https://www.econbiz.de/10011730156

Application and integration of omnichannel decisions to customer relationship management

Karacali, Ozan; Salman, Gulberk Gultekin - In: Managing customer experiences in an omnichannel world : …, (pp. 153-176). 2021

Persistent link: https://www.econbiz.de/10012492367

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