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Unusual location and unexpected execution in advertising : a content analysis and test of effectiveness in ambient advertisements

Hutter, Katharina - 2014

Ambient advertising is a creative, innovative form of outdoor advertising that explicitly intends to surprise consumers … by placing unexpected advertisements at unusual locations. The rising relevance of ambient advertising is not mirrored in … marketing literature yet. No study has empirically considered the key elements of location and execution of ambient advertising …

Persistent link: https://www.econbiz.de/10010380697

Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

The influence of religiosity on consumer ethical judgments and responses toward sexual appeals

Putrevu, Sanjay; Swimberghek, Krist - In: Journal of business ethics : JOBE 115 (2013) 2, pp. 351-365

Persistent link: https://www.econbiz.de/10009788036

A review of research on direct-to-consumer advertising of prescription drugs : directions for future research

Mukherjee, Avinandan; Limbu, Yam; Wanasika, Isaac - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 226-243

Persistent link: https://www.econbiz.de/10009790623

Just the faces : exploring the effects of facial features in print advertising

Xiao, Li; Ding, Min - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 338-352

Persistent link: https://www.econbiz.de/10010370739

Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness

Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460

Persistent link: https://www.econbiz.de/10011532998

Dissociating explicit and implicit effects of cross-media advertising

Vandeberg, Lisa; Murre, Jaap M. J.; Voorveld, Hilde; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 744-764

Persistent link: https://www.econbiz.de/10011547770

Pro-environment advertising messages : the role of regulatory focus

Bhatnagar, Namita; McKay-Nesbitt, Jane - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011547919

"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands

Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60

Persistent link: https://www.econbiz.de/10011547936

Persuasion Principles Index : ready for pretesting advertisements

Green, Kesten C.; Armstrong, Jon Scott; Du, Rui; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 317-326

Persistent link: https://www.econbiz.de/10011453396