//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising implications and d...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
11,378
Advertising
11,351
Consumer behaviour
4,698
Konsumentenverhalten
4,417
Werbewirkung
3,906
Advertising effects
3,854
Market segmentation
3,598
Marktsegmentierung
3,216
Theorie
2,429
Theory
2,395
Consumers
2,140
Internet marketing
1,940
Online-Marketing
1,934
Verbraucher
1,895
advertising
1,409
USA
1,331
Marketing
1,263
Deutschland
1,193
United States
1,178
Marketing management
996
Marketingmanagement
995
Personality
974
Germany
966
Brand management
946
Markenführung
911
personality
726
Social Web
691
Social web
691
Pricing strategy
653
Preismanagement
651
Persönlichkeitspsychologie
629
Zielgruppe
618
Personality psychology
606
Target group
590
Brand image
578
Markenimage
567
consumers
544
Markenartikel
494
China
460
Internet
445
more ...
less ...
Online availability
All
Undetermined
7,897
Free
4,804
Type of publication
All
Article
13,442
Book / Working Paper
9,253
Journal
152
Other
46
Database
1
Type of publication (narrower categories)
All
Article in journal
8,715
Aufsatz in Zeitschrift
8,715
Graue Literatur
1,702
Non-commercial literature
1,702
Working Paper
1,622
research-article
1,580
Arbeitspapier
1,336
Aufsatz im Buch
1,203
Book section
1,203
Hochschulschrift
785
Thesis
549
Collection of articles of several authors
353
Sammelwerk
353
Aufsatzsammlung
220
review-article
204
Dissertation u.a. Prüfungsschriften
201
Konferenzschrift
177
Bibliografie enthalten
155
Bibliography included
155
review
152
Lehrbuch
144
Article
128
Textbook
120
conceptual-paper
117
Case study
106
Fallstudie
106
Conference paper
97
Konferenzbeitrag
97
case-report
82
viewpoint
66
Bibliographie
65
Conference proceedings
65
Collection of articles written by one author
63
Sammlung
63
Reprint
50
Amtsdruckschrift
46
Government document
46
Wörterbuch
45
Ratgeber
42
non-article
39
more ...
less ...
Language
All
English
17,726
German
2,875
Undetermined
2,108
French
77
Russian
34
Spanish
28
Polish
22
Swedish
18
Italian
13
Dutch
9
Danish
8
Lithuanian
8
Finnish
7
Portuguese
7
Romanian
7
Norwegian
4
Hungarian
3
Bulgarian
2
Indonesian
2
Serbian
2
Chinese
2
Afrikaans
1
Arabic
1
Czech
1
Croatian
1
Multiple languages
1
Slovak
1
Albanian
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Kaiser, Harry M.
68
Eisend, Martin
49
Kind, Hans Jarle
40
Anderson, Simon P.
39
Pelsmacker, Patrick de
39
Taylor, Charles Raymond
38
Pepels, Werner
35
Dolnicar, Sara
33
Gierl, Heribert
33
Mueller, Barbara
30
Septianto, Felix
30
Dahlén, Micael
29
Rosengren, Sara
29
Bruhn, Manfred
28
Chan, Kara
28
Nilssen, Tore
28
Sørgard, Lars
28
Wilbur, Kenneth C.
28
Okazaki, Shintaro
27
Saffer, Henry
27
Caliendo, Marco
26
Pflaum, Dieter
26
Diehl, Sandra
25
Nickel, Volker
25
Zaccour, Georges
25
Sethi, Suresh
24
Stafford, Marla Royne
24
Bergemann, Dirk
23
Dibb, Sally
23
Esch, Franz-Rudolf
23
Yoon, Sukki
23
Huh, Jisu
22
Peitz, Martin
22
Phau, Ian
22
Ford, John B.
21
Jullien, Bruno
21
Kinnucan, Henry W.
21
Kritikos, Alexander
20
Schweiger, Günter
20
Walker, Ian
20
more ...
less ...
Institution
All
National Bureau of Economic Research
94
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
69
Springer Fachmedien Wiesbaden
48
C.E.P.R. Discussion Papers
37
Institute for the Study of Labor (IZA)
26
eSocialSciences
26
Université Paris-Dauphine (Paris IX)
24
Agricultural and Applied Economics Association - AAEA
23
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
21
EconWPA
19
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
19
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
18
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
16
International Monetary Fund (IMF)
15
Department of Agricultural and Resource Economics, University of California-Berkeley
14
Zentralausschuss der Werbewirtschaft
14
CESifo
13
European Association of Agricultural Economists - EAAE
13
European Society for Opinion and Marketing Research
11
Axel-Springer-Verlag
10
Economic Research Service, Department of Agriculture
10
NET Institute
9
Tilburg University, Center for Economic Research
9
Center for Tobacco Control Research and Education, UC San Francisco
8
Department of Economics, University of Warwick
8
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
8
Forschungsbasierte Infrastruktureinrichtung "Sozio-oekonomisches Panel (SOEP)", DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
8
Institute of Social and Economic Research (ISER), Osaka University
8
Nordic Council of Ministers
8
Department of Economics, Oxford University
7
Federal Reserve Bank of Chicago
7
Norges Handelshøyskole (NHH)
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Økonomisk institutt, Universitetet i Oslo
7
American Marketing Association
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Edward Elgar Publishing
6
Federal Reserve Board (Board of Governors of the Federal Reserve System)
6
Florida Department of Citrus
6
more ...
less ...
Published in...
All
European Journal of Marketing
306
Journal of Consumer Marketing
299
Journal of advertising research
221
International journal of advertising : the review of marketing communications
217
Journal of business research : JBR
211
International journal of advertising : the quarterly review of marketing communications
190
Journal of advertising
190
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
157
Marketing Intelligence & Planning
120
Young Consumers
117
Journal of Product & Brand Management
108
Journal of retailing and consumer services
106
SpringerLink / Bücher
104
International Marketing Review
100
Journal of Services Marketing
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
NBER working paper series
94
Journal of promotion management : JPM
90
European journal of marketing : EJM
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Strategic Direction
85
European journal of operational research : EJOR
82
IZA Discussion Papers
82
Working paper / National Bureau of Economic Research, Inc.
82
Marketing Science
78
Journal of historical research in marketing
75
NBER Working Paper
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
68
CESifo working papers
65
International journal of industrial organization
64
MPRA Paper
63
International Journal of Bank Marketing
62
International journal of internet marketing and advertising : IJIMA
62
Journal of Managerial Psychology
56
International journal of consumer studies
55
Journal of marketing research : JMR
53
Asia Pacific Journal of Marketing and Logistics
52
more ...
less ...
Source
All
ECONIS (ZBW)
16,375
Other ZBW resources
2,274
RePEc
1,955
USB Cologne (EcoSocSci)
1,552
EconStor
446
BASE
194
USB Cologne (business full texts)
58
ArchiDok
40
more ...
less ...
Showing
31
-
40
of
22,894
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Brand engagement on social media : will firms' social media efforts influence search engine
advertising
effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
32
Comparing direct and indirect branding in
advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
33
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
34
The relationship between celebrities' credibility and
advertising
effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman
;
Diab, Dalia …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
Saved in:
35
Effects of knowledge, testimonials, and ad copy on cruise
advertising
judgments
Martin, Brett A. S.
;
Vincent, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
6
,
pp. 769-774
Persistent link: https://www.econbiz.de/10010478107
Saved in:
36
Empirical generalizations in search engine
advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
37
Prior experience and destination
advertising
response
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
3
,
pp. 351-359
Persistent link: https://www.econbiz.de/10010406841
Saved in:
38
Multichannel
advertising
: does print
advertising
affect search engine
advertising
?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
39
Travel distance and response to destination
advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
40
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive
advertising
models on self-perception, ad attitudes, and purchase...
Vermeir, Iris
;
Van de Sompel, Dieneke
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->