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Strategic brand management in and through sport

Manoli, Argyro Elisavet - In: Journal of strategic marketing 32 (2024) 6, pp. 814-821

Persistent link: https://www.econbiz.de/10015051757

Increasing the Brand Equity of Private Label Brands

Awad, Tamer A.; Mohsen, Sahar - In: International Journal of Customer Relationship … 8 (2017) 4, pp. 32-50

This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand...

Persistent link: https://www.econbiz.de/10012043771

Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League

Thomas, Robert James - In: The journal of product & brand management 24 (2015) 3, pp. 229-251

Persistent link: https://www.econbiz.de/10011378282

Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)

Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420

Persistent link: https://www.econbiz.de/10011381876

Consumer values of corporate and celebrity brand associations

Ilicic, Jasmina; Webster, Cynthia M. - In: Qualitative market research : an international journal 18 (2015) 2, pp. 164-187

Persistent link: https://www.econbiz.de/10011308609

The role of brand knowledge in determining sponsorship effectiveness

Donlan, Leah Kathleen - In: Journal of promotion management : JPM 19 (2013) 2, pp. 241-264

Persistent link: https://www.econbiz.de/10009754887

Do CSR actions in retailing really matter for young consumers? : a study in France and Norway

Loussaïef, Leïla; Cacho-Elizondo, Silvia; Pettersen, … - In: Journal of retailing and consumer services 21 (2014) 1, pp. 9-17

Persistent link: https://www.econbiz.de/10010233551

An interdisciplinary method for brand association research

Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736

Persistent link: https://www.econbiz.de/10010386767

Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty

Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10009787479

One pie, many recipes : alternative paths to high brand strength

Grohs, Reinhard; Raeis, Karine; Koll, Oliver; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2244-2251

Persistent link: https://www.econbiz.de/10011472212