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Sports marketing
2,093
Sportmarketing
2,055
Professional sports
1,022
Profisport
1,022
Sport
899
Sports
854
Consumer behaviour
786
Konsumentenverhalten
781
Football
501
Fußball
499
Sportveranstaltung
471
Sportorganisation
469
Sport organization
468
Sport event
462
Sponsorship
448
Sponsoring
440
Brand management
366
Markenführung
364
Markenimage
273
Brand image
272
Beziehungsmarketing
212
Relationship marketing
212
Sports economics
201
Sportökonomik
201
Personality psychology
187
Persönlichkeitspsychologie
187
Social identity theory
184
USA
177
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172
Sportpolitik
167
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166
Deutschland
164
Germany
163
Werbewirkung
152
Advertising effects
151
social identity theory
150
Social Web
148
Social web
148
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143
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137
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1,144
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2,014
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482
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8
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2
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232
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Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Desbordes, Michel
21
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Zhang, James J.
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Pedersen, Paul M.
17
Heere, Bob
16
O'Reilly, Norm
16
Ratten, Vanessa
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Jensen, Jonathan A.
15
Kwak, Dae Hee
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Byon, Kevin K.
13
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Woratschek, Herbert
13
Bühler, André
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Ballouli, Khalid
11
Cobbs, Joe
11
Séguin, Benoit
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
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Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
4
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Athens Institute for Education and Research
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Erich-Schmidt-Verlag
2
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
2
IGI Global
2
Sport Marketing Association
2
Université Paris-Dauphine (Paris IX)
2
Center for Economic Research <Tilburg>
1
Centre Européen de Recherche en Économie Financière et en Gestion des Entreprises (CEREFIGE), Unité de Formation et de Recherche Droit, Sciences Économiques et Gestion
1
DRT International <New York, NY>
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Economic Science Institute (ESI), Argyros School of Business and Economics
1
Fondazione ENI Enrico Mattei (FEEM)
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Hochschule Darmstadt
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Institute for the Study of Labor (IZA)
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Monopolkommission
1
NMP-Verlag
1
National Bureau of Economic Research
1
Nationalekonomiska institutionen, Handelshögskolan
1
Niederer, Kraft & Frey <Zürich>
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Philipps-Universität Marburg
1
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Published in...
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International journal of sport management and marketing : IJSMM
160
Sport marketing quarterly : preferred journal of the Sport Marketing Association
157
Journal of sport management : the official journal of the North American Society of Sport Management
131
International journal of sports marketing & sponsorship
129
Sport management review
117
European Sport management quarterly : ESMQ
111
Journal of business research : JBR
55
International Journal of Sports Marketing and Sponsorship
36
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
15
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Asia Pacific journal of marketing and logistics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of promotion management : JPM
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Routledge international handbooks
10
The journal of brand management : an international journal
10
Sportmanagement : SPM
9
The marketing review
9
The service industries journal
9
European journal of international management : EJIM
8
European journal of operational research : EJOR
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of Business Ethics
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of retailing and consumer services
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Journal of business ethics : JOBE
7
Journal of marketing communications
7
Psychology & marketing
7
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Source
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ECONIS (ZBW)
2,344
Other ZBW resources
78
RePEc
60
EconStor
20
BASE
4
Showing
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1
Stakeholder Theory and Social Identity: Rethinking Stakeholder Identification
Crane, Andrew
;
Ruebottom, Trish
- In:
Journal of Business Ethics
102
(
2011
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010868380
Saved in:
2
The positive and negative impacts of social and personal self-categorizations on sport fans' experience
Alon, Anat Toder
;
Shuv-Ami, Avichai
;
Bareket-Bojmel, Liad
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 572-593
Persistent link: https://www.econbiz.de/10013370343
Saved in:
3
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
4
Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael
;
Fink, Janet
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
Saved in:
5
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
6
Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei
;
Sato, Mikihiro
;
Filo, Kevin
;
Du, James
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
Saved in:
7
The displaced fan : the importance of new media and community identification for maintraining team identity with your hometown team
Collins, Dorothy R.
;
Heere, Bo
;
Shapiro, Stephen L.
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 655-674
Persistent link: https://www.econbiz.de/10011641175
Saved in:
8
The impact of reference groups on the purchase intentions of sporting products : the case for spectatorship and participation
Panjarat Pransopon
;
Hoonsopon, Danupol
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012426138
Saved in:
9
An examination of employees' response to sponsorship : the role of team identification
Demirel, Abdullah
;
Fink, Janet
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 67-81
Persistent link: https://www.econbiz.de/10012173515
Saved in:
10
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
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