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Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals

Turnbull, Sarah - 2014

this study explores divergent beliefs about risk in a United Kingdom (UK) advertising agency setting. Using in …-depth interviews with an expert sample of UK advertising agency Account Managers the findings suggest that stakeholders have different … attitudes towards perceived risk. In addition the study identifies risk is context specific and advertising created for global …

Persistent link: https://www.econbiz.de/10011315504

Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals

Turnbull, Sarah - 2014

Persistent link: https://www.econbiz.de/10011531830

Service quality of advertising and promotions agencies in South Africa

Quebra, Bruno; Bick, Geoff; Abratt, Russell - In: Journal of promotion management : JPM 19 (2013) 5, pp. 605-628

Persistent link: https://www.econbiz.de/10010233251

Ad agency professionals' mental models of advertising creativity

Nyilasy, Gergely; Canniford, Robin; Kreshel, Peggy J. - In: European journal of marketing : EJM 47 (2013) 10, pp. 1691-1710

Persistent link: https://www.econbiz.de/10010201719

Practitioner research for unpaid product placement issues : literature review and directions for future research

Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381

Persistent link: https://www.econbiz.de/10011438104

The impact of creative competence and project management on longevity of the client-advertising agency relationship

Levin, Elizabeth; Thaichon, Paramaporn; Quach, Sara - In: The journal of business & industrial marketing 31 (2016) 2, pp. 274-286

Persistent link: https://www.econbiz.de/10011486558

Intermediary roles in local mobile advertising : findings from a Finnish study

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of marketing communications 22 (2016) 2, pp. 155-169

Persistent link: https://www.econbiz.de/10011561336

Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)

Beard, Fred - In: Journal of historical research in marketing 7 (2015) 4, pp. 573-583

Persistent link: https://www.econbiz.de/10011448774

Internalization of advertising services : testing a theory of the firm

Wernerfelt, Birger; Silk, Alvin J.; Yu, Shuyi - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 946-963

Persistent link: https://www.econbiz.de/10012668070

The internal and external challenges facing clients in implementing IMC

Mortimer, Kathleen; Laurie, Sally - In: European journal of marketing : EJM 51 (2017) 3, pp. 511-527

Persistent link: https://www.econbiz.de/10011698216

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