Narrow search
Showing 21 - 30 of 441
Cover Image
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.; Jayachandran, Satish; Hulland, John; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Cover Image
Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas; Ramachandran, Divya; Kumar, Binay - In: Journal of business research : JBR 125 (2021), pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
Cover Image
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Cover Image
The paradox of diminishing returns : measurement and metrics for valuation of B2C sales professionals
Fergurson, J. Ricky - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 141-146
Persistent link: https://www.econbiz.de/10012258196
Cover Image
Data-driven decision making via sales analytics : introduction to the special issue
Fergurson, J. Ricky - In: Journal of marketing analytics : JMA 8 (2020) 3, pp. 125-126
Persistent link: https://www.econbiz.de/10012296867
Cover Image
Self-image congruence : an empirical look at consumer behavior in door-to-door sales!
Fergurson, J. Ricky - In: Journal of managerial issues : JMI 29 (2017) 3, pp. 262-277
Persistent link: https://www.econbiz.de/10011735449
Cover Image
Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne; Casenave, Eric; Pallud, Jessie - In: Industrial marketing management : the international … 96 (2021), pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
Cover Image
AI in sales : Laying the foundations for future research
McClure, Colleen E.; Epler, Rhett T.; Schmitt, Laurianne; … - In: Journal of personal selling & sales management : JPSSM 44 (2024) 2, pp. 108-127
Persistent link: https://www.econbiz.de/10014575056
Cover Image
An inquiry into effective salesperson social media use in multinational versus local firms
Schmitt, Laurianne; Epler, Rhett; Casenave, Eric; … - In: Journal of international marketing 32 (2024) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10014631122
Cover Image
Do salesforce management systems actually drive salesperson intentions?
Epler, Rhett T.; Schmitt, Laurianne; Mathis, David; … - In: Industrial marketing management : the international … 113 (2023), pp. 42-57
Persistent link: https://www.econbiz.de/10014433598