Narrow search
Showing 1 - 10 of 146,974
Cover Image
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen; Rui, Huaxia; Whinston, Andrew B. - In: MIS quarterly 45 (2021) 2, pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Cover Image
CEOs’ social media messages, perceived personality and M&A decisions
Gay, Evelyn - 2020
validate the quality of our Big Five personality measures. We test our predictions using the CEOs' verified Twitter accounts …
Persistent link: https://www.econbiz.de/10012850426
Cover Image
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan; Liu, Jianwei; Law, Chun Hung Roberts; Ye, … - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Cover Image
Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak; Brady, Mairead; Lamest, Markus; … - In: Qualitative market research : an international journal 25 (2022) 3, pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
Cover Image
Let me show you what I did versus what I have : sharing experiential versus material purchases alters authenticity and liking of social media users
Valsesia, Francesca; Diehl, Kristin - In: Journal of consumer research : JCR ; an … 49 (2022) 3, pp. 430-449
Persistent link: https://www.econbiz.de/10013398002
Cover Image
The networked communications manager : a typology of managerial social media impression management tactics
Fieseler, Christian; Ranzini, Giulia - In: Corporate communications : an international journal 20 (2015) 4, pp. 500-517
Persistent link: https://www.econbiz.de/10011456565
Cover Image
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Cover Image
Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
Cover Image
Emotions and information diffusion in social media : sentiment of microblogs and sharing behavior
Stieglitz, Stefan; Dang Xuan, Linh - In: Journal of management information systems : JMIS 29 (2012/13) 4, pp. 217-247
Persistent link: https://www.econbiz.de/10009764538
Cover Image
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.; Vespoli, Eve M. - In: Journal of business & economics research 11 (2013) 2, pp. 107-111
Persistent link: https://www.econbiz.de/10009727185