Building customer-brand relationships

Don E. Schultz. [et al.]

1. Understanding customers : how they think and how they behave -- 2. Accountability : marketing's biggest challenge -- 3. Communicating with customers in a fragmented marketplace -- 4. The right message to the right audience at the right time.

MoreLess

Year of publication:	2015
Authors:	Schultz, Don E.
Publisher:	London : Routledge,
Subject:	Marketing \| Markenführung \| Brand management \| Beziehungsmarketing \| Relationship marketing

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 online resource (xi, 355 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-70602-3 ; 978-1-317-47559-0 ; 978-1-317-47560-6 ; 978-1-138-13376-1 ; 978-0-7656-1799-6
Other identifiers:	10.4324/9781315706023 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499890