Continuance of mHealth services at the bottom of the pyramid : the roles of service quality and trust
Year of publication: |
2013
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Authors: | Akter, Shahriar ; Ray, Pradeep Kanta ; D'Ambra, John |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 1, p. 29-47
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Subject: | ECM (expectation confirmation model) | BOP (bottom of the pyramid) | Service quality | Consumer trust | PLS path analysis | Dienstleistungsqualität | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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