Handbook of customer satisfaction and loyalty measurement
Nigel Hill and Jim Alexander
| Alternative title: | Customer satisfaction and loyalty measurement |
|---|---|
| Year of publication: |
2006 ; 3. ed.
|
| Authors: | Hill, Nigel ; Alexander, Jim |
| Publisher: |
Farnham, Surrey [u.a.] : Gower |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Verbraucherzufriedenheit | Marketingforschung | Kundentreue |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 273 S. graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2000 Includes bibliographical references (p. [261]-263) and index |
| ISBN: | 0-566-08744-8 ; 978-0-566-08744-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003365026