Handbook of customer satisfaction and loyalty measurement
Nigel Hill and Jim Alexander
| Authors: | Hill, Nigel ; Alexander, Jim |
|---|---|
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Verbraucherzufriedenheit | Messung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 290 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Früher u.d.T.: Hill, Nigel: Handbook of customer satisfaction measurement, 1996 |
| ISBN: | 0-566-08194-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004595800