Handbook of customer satisfaction and loyalty measurement
Year of publication: |
2000 ; 2. ed
|
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Authors: | Hill, Nigel ; Alexander, Jim |
Publisher: |
Aldershot [u.a.] : Gower |
Subject: | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Verbraucherzufriedenheit |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XIV, 290 S graph. Darst 25 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. [284] - 286 1. Aufl. u.d.T.: Hill, Nigel: Handbook of customer satisfaction measurement |
ISBN: | 0-566-08194-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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