Sustainability marketing : a global perspective
Frank-Martin Belz and Ken Peattie
| Year of publication: |
2009
|
|---|---|
| Authors: | Belz, Frank ; Peattie, Ken |
| Publisher: |
Hoboken, NJ [u.a.] : Wiley |
| Subject: | Marketing | Nachhaltigkeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 292 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-51922-3 ; 978-0-470-51922-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004293103