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accessRights:"restricted"
~subject:"Corporate social responsibility"
~subject:"Online-Marketing"
~subject:"Persönlichkeitspsychologie"
~subject:"Tourismuswirtschaft"
~type_genre:"Aufsatz im Buch"
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Corporate social responsibility
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9
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Exploring the rise of fandom in contemporary consumer culture
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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E-retailing challenges and opportunities in the global marketplace
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Handbook of research on tacit knowledge management for organizational success
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Responsible business in a changing world : new management approaches for sustainable development
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ECONIS (ZBW)
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Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
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2
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
3
Mapping Georgian bank customer's preferences for corporate social responsibility
Gogichadze, Anna
;
Tzavara, Dionisia
- In:
Responsible business in a changing world : new …
,
(pp. 33-51)
.
2020
Persistent link: https://www.econbiz.de/10012228699
Saved in:
4
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
Saved in:
5
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
6
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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7
Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Geopolitics and strategic management in the global economy
,
(pp. 315-336)
.
2018
Persistent link: https://www.econbiz.de/10011717649
Saved in:
8
The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Pouliopoulos, Leonidas
;
Pouliopoulos, Theofilos
; …
- In:
Advances in applied economic research : proceedings of …
,
(pp. 303-316)
.
2017
Persistent link: https://www.econbiz.de/10011744138
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9
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
Saved in:
10
The tacit knowledge through the customer experience : conceptualization, externalization methods, and use application to Tunisian Thalassotherapy centers
Jaziri-Bouagina, Dhouha
- In:
Handbook of research on tacit knowledge management for …
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011670112
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