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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Verkaufsförderung"
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Konsumentenverhalten
Sales promotion
32
Verkaufsförderung
32
Consumer behaviour
19
USA
7
United States
7
Preismanagement
6
Pricing strategy
6
Einzelhandel
5
Retail trade
5
Advertising
4
Advertising effects
4
Marketing
4
Rabatt
4
Rebate
4
Werbewirkung
4
Werbung
4
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Retailing
3
Theorie
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Theory
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2
China
2
Consumer behavior
2
Einzelhandelspreis
2
Impact assessment
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India
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Indien
2
Pharmaceuticals
2
Physicians
2
Price promotion
2
Promotion
2
Promotional materials
2
Retail price
2
Werbemittel
2
Wirkungsanalyse
2
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Fam, Kim Shyan
2
Achtani, Dhiren
1
Almossawi, Mohammed M.
1
Banerjee, Abhijit V.
1
Barnhardt, Sharon
1
Bijmolt, Tammo H. A.
1
Büttner, Oliver B.
1
Chang, En-chi
1
Chou, Hsuan-Yi
1
Dave, Dhaval
1
Drechsler, Salome
1
Duflo, Esther
1
Duque, Lola C.
1
Empen, Janine
1
Florack, Arnd
1
Gamliel, Eyal
1
Gaston-Breton, Charlotte
1
Ghaedi, Ali
1
Ghasemian, Mohammadreza
1
Gustafsson, Inga-Britt
1
Göritz, Anja
1
Hartnett, Nicole
1
Herstein, Ram
1
Huang, Wen Hsien
1
Izadi, Behzad
1
Khare, Arpita
1
Khattar, Manish
1
Larsson Mossberg, Lena
1
Leeflang, Peter
1
Liu, Hsin-Hsien
1
Loy, Jens-Peter
1
Luan, Bo
1
McNeill, Lisa S.
1
Más Ruiz, Francisco José
1
Natter, Martin
1
Parreño-Selva, Josefa
1
Richard, James E.
1
Romaniuk, Jenni
1
Ruiz-Conde, Enar
1
Swahn, Johan
1
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
51
Journal of business research : JBR
25
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
The journal of product & brand management
10
International journal of market research
8
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Gabler Edition Wissenschaft
6
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
19
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1
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
Izadi, Behzad
;
Ghaedi, Ali
;
Ghasemian, Mohammadreza
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1203-1221
Persistent link: https://www.econbiz.de/10013391017
Saved in:
2
Effects of quantity promotional frames on inaction inertia
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1416-1435
Persistent link: https://www.econbiz.de/10013391095
Saved in:
3
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
4
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
5
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
6
Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte
;
Duque, Lola C.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
Saved in:
7
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
8
Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
9
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
10
Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.
;
Barnhardt, Sharon
;
Duflo, Esther
-
2015
Persistent link: https://www.econbiz.de/10011415089
Saved in:
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