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isPartOf:"Client centricity : relationship management in banking"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Consumer behaviour"
~subject:"Database marketing"
~subject:"Structural equation model"
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Search: subject_exact:"Customer retention"
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Consumer behaviour
Database marketing
Structural equation model
Customer retention
12
Konsumentenverhalten
10
Kundenbindung
9
Beziehungsmarketing
8
Relationship marketing
8
Customer satisfaction
6
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6
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1
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1
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1
Thaichon, Paramaporn
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Client centricity : relationship management in banking
European journal of marketing : EJM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
25
Journal of business research : JBR
13
SpringerLink / Bücher
11
Gabler Edition Wissenschaft
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Asia Pacific journal of marketing and logistics
6
International journal of contemporary hospitality management
6
Cogent business & management
5
International journal of hospitality management
5
Journal of marketing analytics : JMA
5
The journal of services marketing
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of marketing theory and practice
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of the Academy of Marketing Science
4
Journal of travel and tourism marketing
4
The journal of applied business research
4
Wirtschaftswissenschaft
4
Australasian marketing journal
3
Basler Schriften zum Marketing
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European Journal of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of economic research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Marketing
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Journal of hospitality marketing & management
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Journal of management research
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Journal of marketing research : JMR
3
Kundenmanagement & Electronic Commerce
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Psychology & marketing
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Services marketing quarterly
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
3
The journal of product & brand management
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The service industries journal
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Tourism management : research, policies, practice
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Business and Economic Research : BER
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ECONIS (ZBW)
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date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
3
Greatbanking : fraudulent charges to customer accounts
Uzzel, Jesse
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 329-332
Persistent link: https://www.econbiz.de/10011635699
Saved in:
4
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
5
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
6
The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011515067
Saved in:
7
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
8
Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.
;
Tudoran, Ana Alina
;
Brunsø, Karen
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
Saved in:
9
The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Saved in:
10
The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
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