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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Advances in International Marketing Ser."
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~subject:"Emerging economies"
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Search: subject_exact:"Internationaler Vertrieb"
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Emerging economies
International marketing
241
Internationales Marketing
241
Consumer behaviour
62
Konsumentenverhalten
62
Welt
39
World
39
Brand management
36
Globalisierung
36
Globalization
36
Markenführung
36
USA
36
United States
36
Marketing management
32
Marketingmanagement
32
Cultural identity
29
Kulturelle Identität
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24
Markenimage
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21
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Nationalkultur
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Unternehmenserfolg
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15
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Kara, Ali
2
Ahammad, Mohammad F.
1
Apil, Ali Riza
1
Ar, Aybeniz Akdeniz
1
Cai, Zhenyao
1
Cardinali, Silvio
1
Craig, C. S.
1
Das, Manish
1
Debnath, Nirmalya
1
Douglas, Susan P.
1
Flores, Alejandro
1
Fu, Huifen
1
Gassler, Birgit
1
Geldes, Cristian
1
Hamzaoui-Essoussi, Leila
1
Heredia Pérez, Jorge A.
1
Hoque, Mohammad Tayeenul
1
Huang, Jun
1
Jebarajakirthy, Charles
1
Kalai, Anjana
1
Kaynak, Erdener
1
Knight, Gary A.
1
Kunc, Martin
1
Li, Ji
1
Liu, Zhiyang
1
Luk, Sherriff T. K.
1
Ma, Zhenzhong
1
Manrai, Ajay K.
1
Meyer-Höfer, Marie von
1
Nath, Prithwiraj
1
Ogasavara, Mario Henrique
1
Saha, Victor
1
Sharma, Piyush
1
Spiller, Achim
1
Szymura-Tyc, Maja
1
Tansuhaj, Patriya S.
1
Tzokas, Nikolaos
1
Wagner, Udo
1
Wang, Xinran
1
Wu, Jie
1
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Handbook of research in international marketing
Advances in International Marketing Ser.
Journal of business research : JBR
Journal of global marketing
International marketing review
13
Journal of international marketing
13
International journal of emerging markets
7
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of strategic marketing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Advances in international marketing
2
European journal of international management : EJIM
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in the fast changing world
2
Journal of Asia Business Studies
2
Journal of East-West business
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
2
Management for Professionals
2
New world marketing
2
Research handbook on export marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Acta Universitatis Danubius / Oeconomica
1
Asia Pacific business review
1
Asian journal of management cases
1
Business economics in a rapidly-changing world
1
Business horizons
1
Business practices in emerging and re-emerging markets
1
Business, society and politics : multinationals in emerging markets
1
Critical perspectives on international business
1
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ECONIS (ZBW)
15
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1
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15
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
3
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
4
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
5
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
6
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
7
Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit
;
Meyer-Höfer, Marie von
;
Spiller, Achim
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
Saved in:
8
New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 171-173
Persistent link: https://www.econbiz.de/10011654371
Saved in:
9
International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man
;
Knight, Gary A.
;
Tansuhaj, Patriya S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
Saved in:
10
Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009715343
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