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isPartOf:"Handbook of research in international marketing"
~subject:"Advertising industry"
~subject:"Brand"
~subject:"Datenschutz"
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Advertising industry
Brand
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International marketing
26
Internationales Marketing
26
Markenartikel
6
Market research
6
Marktforschung
6
Welt
5
World
5
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4
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4
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3
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2000-2009
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Johansson, Johny K.
2
Bao, Yeqing
1
Craig, C. S.
1
Douglas, Susan P.
1
El Banna, Alia
1
Fastoso, Fernando
1
Leonidou, Leonides C.
1
Murphy, Steven A.
1
Papadopoulos, Nicolas G.
1
Rojas-Méndez, José I.
1
Ronkainen, Ilkka A.
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Samiee, Saeed
1
Sarathy, Ravi
1
Simpson, James T.
1
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1
Zhang, Shi
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Handbook of research in international marketing
Journal of international marketing
10
Journal of business research : JBR
7
The journal of brand management : an international journal
7
International marketing review
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global marketing
4
European journal of marketing : EJM
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Best practices in international marketing
2
Cross-cultural and critical perspectives on brands
2
European research studies
2
Europäische Hochschulschriften / 5
2
Handbook of research on international advertising
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing analytics : JMA
2
Journal of strategic marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Nouvelle série
2
Schriften zu Marketing und Management
2
The journal of product & brand management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
21st century business practices : the evolving trends in India
1
Applied economics
1
Applying qualitative methods to marketing management research
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Brand culture
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Brands and brand management : contemporary research perspectives
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ECONIS (ZBW)
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1
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
2
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
3
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
4
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
5
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
6
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
7
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
Saved in:
8
Privacy protection and global marketing: balancing consumer and corporate interests
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 358-376)
.
2003
Persistent link: https://www.econbiz.de/10001803960
Saved in:
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