//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premium products"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Luxusgüter
89
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
60
Markenführung
60
Brand image
35
Markenimage
35
Brand
33
Markenartikel
33
Luxury
15
Product counterfeiting
12
Produktpiraterie
12
Marketing management
11
Marketingmanagement
11
China
8
Fashion
8
Luxury branding
8
Mode
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Luxury brands
7
Kaufentscheidung
6
Purchase decision
6
Sustainability
6
Advertising effects
5
Luxury brand
5
USA
5
United States
5
Werbewirkung
5
luxury
5
Advertising
4
Beziehungsmarketing
4
Brand equity
4
CSR
4
Emotion
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Social Web
4
more ...
less ...
Online availability
All
Undetermined
52
Type of publication
All
Article
87
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Aufsatz im Buch
2
Book section
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
more ...
less ...
Language
All
English
89
Author
All
Heine, Klaus
5
Kapferer, Jean-Noël
5
Gutsatz, Michel
4
Powell, Shaun M.
4
Hennigs, Nadine
3
Okonkwo, Uché
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Barnier, Virginie de
2
Gabrielli, Veronica
2
Grappi, Silvia
2
Hur, Songyee
2
Klarmann, Christiane
2
Ko, Eunju
2
Kumagai, Ken
2
Michaut-Denizeau, Anne
2
Pace, Stefano
2
Phau, Ian
2
Roux, Elyette
2
Aboulian, Lucy
1
Adegbite, Emmanuel
1
Ahujy, Vandana
1
Aliyev, Farhad
1
Amaral, Nelson Borges
1
Baghi, Ilaria
1
Bandyopadhyay, Argho
1
Bastien, Vincent
1
Behrens, Stefan
1
Bernal, Pedro Mir
1
Borgerson, Janet
1
Brunetti, Federico
1
Buchanan-Oliver, Margo
1
Burgess, Lois
1
Butcher, Luke
1
Cailleux, Hugues
1
Calvert, Gemma
1
Camillo, Angelo A.
1
Casidy, Riza
1
Chen, Annie Huiling
1
more ...
less ...
Published in...
All
Handbook of research on effective marketing in contemporary globalism
Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
Journal of business research : JBR
173
Journal of retailing and consumer services
85
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
more ...
less ...
Source
All
ECONIS (ZBW)
89
Showing
41
-
50
of
89
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
42
Coopetition in the French luxury industry : five cases of brand-building by suppliers of luxury brands
Depeyre, Colette
;
Rigaud, Emmanuelle
;
Seraidarian, Fabien
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 463-473
Persistent link: https://www.econbiz.de/10011919448
Saved in:
43
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
44
Luxury brands do not glitter equally for everyone
Aliyev, Farhad
;
Ürkmez, Taylan
;
Wagner, Ralf
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011885032
Saved in:
45
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
46
Patterns of Vietnamese buying behaviors on luxury branded products
Ho Huy Tuu
;
Olsen, Svein O.
;
Le Chi Cong
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 778-795
Persistent link: https://www.econbiz.de/10011791992
Saved in:
47
Journal of brand management : year end review 2017
Powell, Shaun M.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
Saved in:
48
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
49
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
50
The influence of rituals on luxury product consumption : implications for brands
Cowan, Kirsten
;
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10011799021
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->