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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Online-Marketing"
~subject:"Retail trade"
~type:"article"
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Online-Marketing
Retail trade
Beziehungsmarketing
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Relationship marketing
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Customer satisfaction
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Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of retailing and consumer services
219
Journal of business research : JBR
103
Journal of retailing
47
International journal of internet marketing and advertising : IJIMA
39
The international review of retail, distribution and consumer research
38
International journal of retail & distribution management
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of retail and distribution management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of electronic marketing and retailing : IJEMR
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of product & brand management
28
Marketing intelligence & planning
27
Journal of the Academy of Marketing Science
21
The journal of services marketing
21
Cogent business & management
20
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
18
Asia Pacific journal of marketing and logistics
17
Business horizons
16
International journal of business information systems : IJBIS
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The service industries journal
16
Journal of marketing communications
15
The journal of brand management : an international journal
15
International journal of electronic commerce : IJEC
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Technological forecasting & social change : an international journal
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of technology marketing : IJTMkt
13
Journal of marketing
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of service management
12
Psychology & marketing
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of fashion marketing and management
11
Journal of marketing management : MM
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
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ECONIS (ZBW)
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1
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
2
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
3
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
Saved in:
6
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
7
Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción
;
Diaz-Meneses, Gonzalo
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012515824
Saved in:
8
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
9
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
10
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
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