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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Website"
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Beziehungsmarketing
Website
Internet marketing
186
Online-Marketing
186
Social Web
109
Social web
109
Consumer behaviour
92
Konsumentenverhalten
92
Online retailing
56
Online-Handel
56
Viral marketing
44
Virales Marketing
44
E-commerce
39
Electronic Commerce
39
Relationship marketing
30
Brand management
29
Markenführung
29
Social network
19
Soziales Netzwerk
19
Advertising effects
17
Brand image
17
Markenimage
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Werbewirkung
17
Advertising
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Werbung
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Customer integration
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Internet
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Kundenintegration
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social media
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12
Marketingmanagement
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Confidence
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of business research : JBR
78
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of electronic marketing and retailing : IJEMR
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of internet commerce
30
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
The journal of product & brand management
24
Marketing intelligence & planning
20
Tourism management : research, policies, practice
18
Journal of marketing communications
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of promotion management : innovations in planning and applied research
16
SpringerLink / Bücher
16
Asia Pacific journal of marketing and logistics
14
Business horizons
14
International journal of business information systems : IJBIS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Technological forecasting & social change : an international journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of contemporary hospitality management
13
Journal of electronic commerce research : JECR
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
The service industries journal
13
International journal of technology marketing : IJTMkt
12
Journal of travel and tourism marketing
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of electronic commerce : IJEC
11
Journal of hospitality marketing & management
11
Journal of marketing
11
Electronic commerce research
10
International journal of retail & distribution management
10
Customer engagement : contemporary issues and challenges
9
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ECONIS (ZBW)
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
3
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
4
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
5
Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai
;
Chang, Candice
;
Giang Nu To Truong
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
Saved in:
6
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
7
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
8
Employee review websites as source of recruitment communication : the role of source credibility, realistic information, and specific information
Kaur, Tavleen
;
Dubey, Ritesh Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 74-94
Persistent link: https://www.econbiz.de/10012292176
Saved in:
9
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
10
The impacts of new media on marketing effectiveness : a comparative study of China and South Korea tourism souvenirs website
Zhang, Yudi
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012036012
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