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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Kundenintegration"
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Beziehungsmarketing
Innovation
Kundenintegration
Internet marketing
94
Online-Marketing
94
Social Web
57
Social web
57
Consumer behaviour
39
Konsumentenverhalten
39
Relationship marketing
24
Brand management
23
Markenführung
23
Marketing management
19
Marketingmanagement
19
social media
19
Brand image
13
Markenimage
13
E-commerce
11
Electronic Commerce
11
Online retailing
11
Online-Handel
11
Viral marketing
11
Virales Marketing
11
Customer integration
9
Advertising
8
Social network
8
Soziales Netzwerk
8
Werbung
8
Internet
7
Advertising effects
5
Bibliometrics
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Vertrauen
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Brand
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Deutschland
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Facebook
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KMU
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of strategic marketing
Journal of business research : JBR
76
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of product & brand management
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Journal of the Academy of Marketing Science
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
15
Business horizons
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing communications
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
SpringerLink / Bücher
13
Cogent business & management
11
International journal of hospitality management
11
International journal of technology marketing : IJTMkt
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Customer engagement : contemporary issues and challenges
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of business & industrial marketing
9
Electronic commerce research
8
Journal of global marketing
8
Journal of marketing
8
Journal of open innovation : technology, market, and complexity
8
European journal of marketing
7
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
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ECONIS (ZBW)
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1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
3
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
4
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
5
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
6
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
7
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
8
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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