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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~accessRights:"restricted"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Sales promotion"
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Sales promotion
12
Verkaufsförderung
11
Consumer behaviour
5
Konsumentenverhalten
5
Low-cost strategy
3
Niedrigpreisstrategie
3
Preismanagement
3
Pricing strategy
3
Advertising
2
Beziehungsmarketing
2
Kundenbindungsprogramm
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Loyalty program
2
Marketing management
2
Marketingmanagement
2
Motivation
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Relationship marketing
2
2004-2008
1
2013-2018
1
Accounting policy
1
Advertising effects
1
Asymmetric information
1
Asymmetrische Information
1
Bilanzpolitik
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Brand
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Brand change
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Brand management
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Brand relevance in category
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Chief Marketing Officer (CMO)
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Cognition
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Combined currency
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Compensation system
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Computerspiel
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Computerspieleindustrie
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Criticism
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Customer satisfaction
1
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Direct selling
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Bagchi, Rajesh
1
Bijmolt, Tammo H. A.
1
Bommaraju, Raghuram
1
Breugelmans, Els
1
Cai, Fengyan
1
Cox, Joe
1
Flores, Constanza
1
Garrett, Jason
1
Garry, Tony
1
Gauri, Dinesh Kumar
1
Gopalakrishna, Srinath
1
Harwood, Tracy
1
Heravi, Saeed M.
1
Huang, Wen Hsien
1
Johnen, Marius
1
Kaimann, Daniel
1
Kaur, Preetinder
1
Krystallis, Athanasios
1
Mantrala, Murali K.
1
Montoya, Ricardo
1
Morgan, Peter
1
Ramaswami, Sridhar N.
1
Schnittka, Oliver
1
Sridhar, Shrihari
1
Tian, Kun
1
Tseng, Chung-Hui
1
Uwins, Mike
1
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of consumer behaviour : an international research review
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
44
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
16
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
7
Journal of revenue and pricing management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
Marketing Science
5
The international review of retail, distribution and consumer research
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Service business
4
The journal of consumer marketing
4
Australasian marketing journal
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
12
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date (oldest first)
1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
3
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
4
The Chief Marketing Officer : an antidote to myopic earnings management practices
Kaur, Preetinder
;
Ramaswami, Sridhar N.
;
Bommaraju, Raghuram
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10012548432
Saved in:
5
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
6
How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
Saved in:
7
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
8
The effect of price discounts on green consumerism behavioral intentions
Tseng, Chung-Hui
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10011570901
Saved in:
9
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
10
How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Cox, Joe
;
Kaimann, Daniel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 366-377
Persistent link: https://www.econbiz.de/10011508877
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