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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Global business review"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Structural equation model"
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Brand management
Brand
Customer satisfaction
Dienstleistungsqualität
Structural equation model
Brand loyalty
37
Markentreue
37
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
32
Relationship marketing
32
Markenführung
30
Markenartikel
28
Brand image
23
Markenimage
23
Kundenzufriedenheit
11
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Einzelhandel
6
Retail trade
6
Confidence
4
Emotion
4
Vertrauen
4
Customer retention
3
Fashion
3
Kundenbindung
3
Mode
3
Social media
3
brand loyalty
3
Age group
2
Altersgruppe
2
Brand trust
2
Consumer-brand relationships
2
Customer integration
2
Dienstleistungsmarketing
2
Environmental consciousness
2
Food trade
2
Großbritannien
2
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35
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English
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Dawes, John
2
Han, Heesup
2
Trinh, Giang
2
Abbes, Intissar
1
Ahn, Jiseon
1
Andrzejewski, Susan A.
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Bapat, Dhananjay
1
Basu, Protik
1
Beig, Faseeh Amin
1
Brunetti, Federico
1
Bruwer, Johan
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chatterjee, Debaleena
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Confente, Ilenia
1
Duffy, Katherine
1
Dugar, Anurag
1
Elms, Jonathan
1
Fatma, Mobin
1
Galan, Jean-Philippe
1
Giovanis, Apostolos N.
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hollebeek, Linda D.
1
Hong, EunPyo
1
Howell, Kerry E.
1
Hsieh, Sara H.
1
Hwang, Syjung
1
Hyun, Hyowon
1
Islam, Jamid Ul
1
Jedsada Wongsansukcharoen
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Jørgensen, Finn
1
Kennedy, Rachel
1
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Journal of marketing theory and practice
Global business review
Journal of retailing and consumer services
The journal of product & brand management
28
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
13
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
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ECONIS (ZBW)
35
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1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
7
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
8
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
9
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
10
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
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