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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Brand image"
~subject:"Green marketing"
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Search: subject_exact:"Green marketing"
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Brand image
Green marketing
Öko-Marketing
23
Consumer behaviour
18
Konsumentenverhalten
18
Environmental consciousness
13
Umweltbewusstsein
13
Sustainable product
10
Öko-Produkt
10
Environmental management
9
Umweltmanagement
9
Nachhaltige Entwicklung
8
Sustainable development
8
Advertising
7
Advertising effects
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Werbewirkung
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Werbung
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green marketing
7
Corporate Social Responsibility
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Corporate social responsibility
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Markenimage
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Marketing management
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Marketingmanagement
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green advertising
3
Environmental policy
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Green advertising
2
Umweltpolitik
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advertising effectiveness
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eco-friendly products
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marketing communications
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2009-2011
1
Attitude-behaviour
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Beziehungsmarketing
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Bio-Lebensmittel
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Brand management
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CSR
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Bailey, Ainsworth Anthony
1
Ben Slimane, Karim
1
Blaisi, LaVon F.
1
Brower, Tracy R.
1
Chaney, Damien
1
Cho, Moonhee
1
Cronin, J. J.
1
D'Souza, Clare M.
1
Davari, Arezoo
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Davis, Ingrid
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Fraj, Elena
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Gilmore, Andrew
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Gleim, Mark R.
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Griffin, W. Glenn
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Grimmer, Martin
1
Heo, Jun
1
Hesse, Andreas
1
Hyllegard, Karen H.
1
Khan Md. Raziuddin Taufique
1
Khan, Sania
1
Ki, Eyun-Jung
1
Kong, Ying
1
Leckie, Civilai
1
Lee, Jinhee
1
Lin, Jialing
1
Lobo, Antonio
1
Martínez, Eva
1
Matute, Jorge
1
Mishra, Aditya
1
Muralidharan, Sidharth
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Nam Thanh Nguyen
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Rünz, Sofie
1
Salim, Ansa
1
Saran, Saman Mirzaie
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Seelig, Michelle I.
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Shin, Sumin
1
Shokouhyar, Sajjad
1
Smith, Jeffery S.
1
Smith, Katherine T.
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Journal of strategic marketing
Journal of marketing communications
Journal of business research : JBR
27
Business strategy and the environment
22
Marketing Intelligence & Planning
18
Journal of Consumer Marketing
16
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
10
Strategic Direction
10
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International Journal of Contemporary Hospitality Management
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
Corporate social responsibility and environmental management
5
European Journal of Marketing
5
European research studies
5
Green advertising and the reluctant consumer
5
Journal of advertising research
5
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ECONIS (ZBW)
24
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1
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
2
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
4
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
5
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
6
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
7
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
8
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
9
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
10
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
Saved in:
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